The Brief

Serif are the ‘go to’ company for sourcing anything IT and technology related and have been for over 20 years. They go above and beyond their client’s expectations. They needed a brand revamp and website that showed off their services and would help them appeal to the big clients they are now involved with.

The Technology Partner of

Choice for Over 22 Years

BRAND GUIDELINES

Logo usage – where and how to use their logo including minimum sizes, spacing and what not to do with it.

Colour palette – showing your primary and secondary colour palettes with colour breakdowns for print, screen and web.

Typestyle – showing the specific font that you use and details of the font family and default fonts for web use.

DESIGN COMES BEFORE THE CODE

WE DID THE DESIGN

THEY DID THE CODE

One of the requests from Serif was that they wanted a website that was simplistic, minimal and easily navigable, so we did just that. The result is a stripped back, easy to use, fully mobile responsive website design intending to put a smile on their customer’s faces.