INTRODUCING A MONSTER
Office Monster approached EMPHASIS to craft a new brand identity around their revolutionary service – an aggressively priced, web-based office supplies company. Our task was to take what their customers loved about Office Monster’s unique service and encapsulate it in a new logo, brand language, website, collateral literature and livery.
A BAD BOY brand
which is ALL about a fun
colourful way to buy
EVERYTHING FOR YOUR OFFICE
Logo usage – where and how to use your logo including minimum sizes, spacing and what not to do with it.
Colour palette – showing your primary and secondary colour palettes with colour breakdowns for print, screen and web.
Typestyle – showing the specific font that you use and details of the font family and default fonts for web use.
KEEP EM’ COMING BACK FOR MORE
PRINT & DIGITAL
Alongside the identity, we also developed a tone of voice to define how the brand should sound in written communications. This combination was then rolled out across a suite of printed materials, exhibition graphics and the main application, the website.
The custom website is attractive, accessible, and informative – as a result, we managed to keep users’ attention on its pages. Increasing the conversion rate was also something that we kept in mind at every stage of the process.