THE BRIEF

INTRODUCING A MONSTER

Office Monster approached EMPHASIS to craft a new brand identity around their revolutionary service – an aggressively priced, web-based office supplies company. Our task was to take what their customers loved about Office Monster’s unique service and encapsulate it in a new logo, brand language, website, collateral literature and livery.

A BAD BOY brand

which is ALL about a fun

colourful way to buy

EVERYTHING FOR YOUR OFFICE

BRAND GUIDELINES

Logo usage – where and how to use your logo including minimum sizes, spacing and what not to do with it.

Colour palette – showing your primary and secondary colour palettes with colour breakdowns for print, screen and web.

Typestyle – showing the specific font that you use and details of the font family and default fonts for web use.

KEEP EM’ COMING BACK FOR MORE

PRINT & DIGITAL

Alongside the identity, we also developed a tone of voice to define how the brand should sound in written communications. This combination was then rolled out across a suite of printed materials, exhibition graphics and the main application, the website.

The custom website is attractive, accessible, and informative – as a result, we managed to keep users’ attention on its pages. Increasing the conversion rate was also something that we kept in mind at every stage of the process.